The PrintBlog

As more and more people embrace technology, it seems like adding a ‘Blog’ is the next step in our committment to staying connected with the customer.  As the third generation in the ‘printing business’, I grew up remembering how our ‘bread and butter’ was the SALESBOOK ! I laughed out loud when my Dad told me one day in the early 1970’s how one day “everyone will have their own computer in their house - wait and see” (this was way back when ‘Tandy’ was the only computer we could afford) .

In just a few years, everything changed in the business world: from faxes to computers to the internet, technology has forced us all to change the way we do business.  The digital age changed our product mix dramatically. I could never anticipate that we would be offering products like custom pressure seal forms, or providing on-demand bar coded labels or variable data printing,  or turning around a full color digital color job in a couple of days — but because of our willingness to embrace technology, we are keeping up with the pace. We still produce those salesbooks, but the orders are a fraction of what they used to be.

Acccepting and embracing technology is our way of doing business, and this forum will offer tips and discuss those emerging trends within the ‘print industry’ that may help you keep ahead of the ever changing technology curve.

I look forward to an exciting dialogue !

Carrie Fireoved

President